Impact
 The colourful flower beds and open spaces are a vital part of city life in Coventry. They provide a perfect
place to relax and leave a lasting impression to both the many visitors to the city and its residents.
Using carefully selected and diverse displays which utilise multicultural planting and innovative designs to
bring areas to life in urban, rural, residential, corporate and community environments. The theme of Local
Roots celebrates the unison and partnership between campaign organisers and the diverse communities of Coventry
as they all join together in sustaining and improving their local environment through a number of initiatives and
schemes.
 The eye catching flower beds are tended to throughout the year to ensure maximum annual coverage. The beds
are seasonally rotated using a mixture of herbaceous plants, interplanted with bulbs, formal bedding polyanthus,
bellis, pansies, begonia, marigold, geraniums, rudbeckia, petunia, alchemilla mollis, salvia nemerosa, campanula
rubriflora, aster blaubox, mixed armeria joystick, veronica spicata and zinnia. The soil is treated with
fertiliser and locally recycled compost between planting.
 Coventry encompasses a variety of both new and recently planted areas each of which has its own purpose
varying from adding colour and character to an area such as the heather in Broadgate which is a heavily
pedestrianised section of the city centre, to sustainable planting which provides depth and height in a
low grassed area. Areas which are home to bark effect planting include a host of business parks and industrial
open spaces also benefit from the bright stems of the Cornus for winter colour.
 The city has two impressive themed beds, this year the Trinity Bed has become part of the centenary
celebrations for the Coventry Girl Guides and the bed in Greyfriars Green has been transformed with an eye
catching design of the Cofa Tree which is where our city takes its name. Both these beds use regular summer
bedding plants to create their images using vibrant colours complete with a relevant design to
tie in with the theme of the
campaign. These beds create excellent focal points for the city’s
involvement in Bloom.
 Two new herbaceous beds at Greyfriars
Green and outside the Lounge bar in the city centre planted last year
both have Echinacea, Poppies and Hyssop planted within them.
Over the last two years the old shrub areas have been replenished with new herbaceous planting in Greyfriars
Green and Lady Herbert’s Gardens pond area, with a variety of herbaceous plants and grasses. Major arterial
roads into the city, including Warwick Row, Holyhead Road and Sky Blue Way have also benefitted from colourful
and eye-catching road barriers filled with petunias, pansies and trailing ivy.
The beds and planting structures on the University campus also illuminates the area and fills the air with
pleasant smells of honeysuckle and begonias, with cordalines adding height and shape to the seasonal beds.
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