Public Awareness
 For this year's theme, Roots in History, Coventry in Bloom is continuing to build strong connections between our famous heritage and culture, binding us to that of strength and prosperity. With the support from Coventry’s bustling economy, and the reinforcing statements and artwork of one city, one vision, our public awareness has strengthened tenfold this year with various campaigns and activities.
 The promotional push used for this year’s campaign was driven extensively by the Bloom taxis that both CV One and the City Council invested in.  Alongside these fantastic motor vehicles was an extensive and broad campaign incorporating outdoor media and electronic street broadcasts, posters and signs, flyers and website material. Along Croft Road next to the main IKEA development, we have also made sure that we are heavily promoting the efforts of everyone involved by waving the flags of heritage and history through its defining roots, to support Coventry’s entry into this year’s Heart of England in Bloom.
 The Coventry in Bloom website has been designed and built by the CV One
ICT Manager. It has developed over the last 3 years becoming an
invaluable resource for a local and national audience interested in
Coventry’s entry. Comments and questions regarding the website have been
and continue to be received from other Britain in Bloom entrants from across the country.
 The promotional push used for this year’s campaign was driven extensively by the Bloom taxis that both CV One and the City Council invested in. Another successful formula for the 2008 design is the branded signage on flowerbed displays and islands around the city, further promoting the campaign with material through x 3 A1 bus shelter posters situated on Trinity Street and posters at the Train Station. Car parks and roadsides have also been allocated poster sites, and litter bins and street broadcasts also highlight our full commitment to the cause.
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There has once again been a constant and consistent flow of articles in the local press, on the radio and on the Internet. We held the annual plant giveaway at the upper precinct in May 2008, and this was followed with three more successful public campaigns with invited press with Barrs Hill School receiving both print and televised coverage for its centenary celebrations, Capmartin Road and Sherbourne Fields School.
 CV One and English Landscapes also had good responses from the media and public citizenry with their new Miraclean 1 machine, which we submitted as the new weapon against Chewing Gum removal on our high streets. This new piece of technology is being used to cleanse the streets of Coventry, whilst ensuring a safer, more environmentally friendly place to live, visit and work.
Coventry Council and CV One also combined their efforts to support the local Coventry Telegraph competition, which gave us incredible presence over the readers of this publication. As part of the official sponsor package, Coventry in Bloom raised awareness of the Heart of England in Bloom campaign by joining forces with the media to offer one lucky winner a chance to win garden vouchers up to the value of £1000.
 This year Coventry in Bloom is celebrating Roots in History, and along with our continual focus on
providing our residents and visitors with a visual splendour of colour and design, we also take careful measures
to ensure that our sponsored islands and bedding are well maintained throughout the entire year. For 2008,
we are delighted to be able to once again partner up with some of the most influential and integral
businesses around Coventry, supplying us with both the support and the belief in the Heart of England
in Bloom competition. This goes some way to help achieve our overall goal of assisting in the community and the
economy by offering a wide variety of varying displays, colours, shapes and sizes on some of our main islands
and road networks.
 Once again the Isle Casino, Enliven, Tubs & Tiles, GFS Car Parts, Arco, Sainsbury's, McCranor Kirby Hill,
University of Warwick Science Park, BMI Healthcare, Smith’s Nurseries, Cheapest Tyres, Lloyds Pharmacy,
My Care, Cassidy Developments, Extra Care Charitable Trust, DNA Paving, Brinklow Quarry, Deeley's, Astleys, Travis Perkins, CPP
Manufacturing (Cov Prototype Panels) and Harris Signs are supporting the cause, and we are so proud to be able to work alongside them, and be
able to fund the work carried out on some of our core advertising positions around the city.
 By adding a real splash of colour to the city’s roads, businesses continue to plough in support into
Coventry in Bloom by funding their own signage and broadcasts, aligned with the extensive work programmes
we have going on in and around Coventry to radically improve the landscape around our residential, commercial and business areas.
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